User Research

User research is half the battle: Good user experience design is not possible without sound user research and becomes a risky matter of luck. User research is the decisive step in understanding the behaviour and needs of user groups and adapting digital products or services accordingly.

Our experienced team uses science-based methods, including surveys, interviews, user testing and analysing usage data to gain valuable insights. We recognise that every project is unique, so we tailor our research methods to our clients' specific requirements and objectives.

User research is time-consuming and methodologically demanding. Accordingly, there is a wide range of optimisation potential for our customers in this area. A number of well-known companies such as the Boston Consulting Group, Paul Hartmann and Barmer have already supported us with their user research projects and in some cases have their own industry-specific pool of test subjects.

In short: functional aesthetics is the competent and experienced partner for user research! With us by your side, you can be sure that you are taking the right steps to continuously improve your digital products or services and meet the needs of your customers and users. Contact us today to find out more about how we can support your organisation with in-depth user research.

Our services in the area of user research

Value Proposition Definition

Based on target group analyses, we identify needs and review the customer promise. The aim is to identify user problems and review possible solutions.

Usability Analysis

We use heuristic evaluation to assess the user-friendliness of digital products. The results of the analysis are used directly to make targeted improvements.

User Testing

With the help of qualitative user testing and its software-supported evaluation, we gain an in-depth understanding of behaviour patterns during the use of digital products.

Acquisition of Test Persons

We identify relevant target groups and provide suitable candidates, based on socio-demographic characteristics, for various test procedures. test procedures.

90 % of the functional scope is not used

Source: Rebecca W. Hamilton University of Maryland, Nielsen Group - 2022 ongoing

Organisations without an understanding of user needs run the risk of investing resources in functions that are not considered valuable by users. Through our workshops, e.g. to develop the value proposition (customer promise) or usability and user testing, we create the basis for identifying problems and developing good digital solutions.

We offer testing sprints as a quick and uncomplicated way of obtaining feedback on your digital products or services. A structured and evaluated method for obtaining validated feedback through qualitative interviews in order to make better decisions.
> Request a testing sprint quote