
About Us
We are functional aesthetics - the leading providers of a liquid workforce for the development of digital products and services in German-speaking countries. We are a dynamic team of professional UX experts and software developers who are passionate about designing functional and inspiring user experiences.
In over 700 successful projects, we have created digital solutions that are intuitive, efficient and enjoyable to use. Through our Liquid Workforce strategy, we create lasting competitive advantages for our clients that pay off!
We support and enable organisations to develop meaningful, outstanding digital products and services.
Many of our freelancers have been part of this extraordinary community from the very beginning. The three pillars of our ECO system - ‘Smart People’, ‘Liquid Structure’ and ‘Digital Products’ - intrinsically ensure continuous knowledge building and personal growth. The result is enormous innovative potential, which we bring to companies with great enthusiasm. Our flexibility, unconditional reliability and the highest quality standards make us the partner of choice for highly specialised and demanding projects.
fa in numbers - 2022
41 UX/UIExpert:Inside
6 mentors
9 UX researchers
12 years of experience
22 Software developers
> 60 projects per year
Our Expert:innen - the fa Community
Inspiring and experienced experts from Munich, Hamburg, Berlin – for over a decade, UX designers, visual developers and digital visionaries have been growing together in our vibrant ecosystem. Many have been with us from the very beginning – and you can feel it! With a great deal of passion and expertise, we live by our motto:
Liquid Workforce for Digital Excellence!

Katharina Winter
User Experience Design, Futures Thinking, Barrierefreies-Design

Christoph Noe
User Experience Design, Design-To-Code, User Reserach

Chris Bleuel
Co-Founder, Managing Partner

Monika Link
User Experience Design, User Research

Bibiana Meya
User Research, User Experience Design

Lotta Emich
User Experience Design, User Interface Design

Tommy Haacke
User Experience Design, Design-To-Code, UX Mentor

Julian Orinyol
Software Development, Design-To-Code

Kiano
Community Manager

Simone Heissel
User Experience Design, Design-To-Code, User Research

Simon Schmitt
Software Development, Design-To-Code

Anna Hurd
Software Development, Design-To-Code

Thorsten Jonas
Software Development, Design-To-Code

Toni Minge
Software Development, Design-To-Code, User Experience Design

Phuong Wang
Head of Operations, & Marketing

Wiebke Wetzker
User Experience Design, User Interface Design

Andreas Lerche
Head of Finance
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The fa Story
In 2010, in search of the perfect home for freelance UX designers, we came up with the idea of a network for experts who had similarly high expectations of the functionality and aesthetics of digital products. Inspired by the ideas of the sharing economy that were emerging around us in Berlin's Betahaus - one of the first co-working spaces in Germany - we founded the company "functional aesthetics" on 1 January 2011. Our goal was to maintain the freelance work we had grown fond of and at the same time create opportunities to realise the truly innovative projects. We were visited by the former Vice-Chancellor Sigmar Gabriel, Minister Manuela Schwesig and State Secretary Yasmin Fahimi, with whom we discussed our fa model. In the following years, locations in Munich and Hamburg grew and we were given the opportunity to implement exciting projects for car companies, telecommunications companies and start-ups in Mumbai, New York and Beijing.
Today, we are pioneers of one of the first co-worker:in platforms and want to pass on the knowledge we have gained over the last 12 years. We want to develop digital products and services that put people at the centre. We want to use the opportunities of digitalisation to transform companies' business models - towards a circular and regenerative economy.








Our Initiatives and Partnerships
Every year we invest a not inconsiderable part of our profit in research and developmentof applications and tools for the development of regenerative business models.
































